According to the latest data from China's General Administration of Customs, Vape exports from China reached $889 million in July 2025, marking a 32% increase from June's $673 million. However, this figure represents an approximate 11% decline compared to the $1 billion recorded in July 2024. Notably, the United States reclaimed the top position among export destinations, with shipments valued at $261 million—a staggering 146% month-over-month surge that erased the sharp downturn observed in June.
Top 10 Export Destinations for China Vape in July 2025
The following table outlines the export values to China's top 10 Vape destinations in July 2025, including comparisons to June figures (values in USD millions):
| Country/Region | July Export Value | June Export Value | Value Change | Month-over-Month Change |
|---|---|---|---|---|
| United States | 261.48 | 106.25 | +155.23 | +146.1% |
| United Kingdom | 172.43 | 126.89 | +45.54 | +35.9% |
| Germany | 52.69 | 53.63 | -0.94 | -1.8% |
| Russia | 49.80 | 32.51 | +17.29 | +53.2% |
| Malaysia | 38.25 | 32.78 | +5.47 | +16.7% |
| United Arab Emirates | 33.95 | 36.84 | -2.89 | -7.8% |
| South Korea | 30.97 | 29.14 | +1.83 | +6.3% |
| Japan | 26.09 | New Entry | N/A | N/A |
| Canada | 19.61 | 20.06 | -0.45 | -2.2% |
| Indonesia | 16.34 | 20.89 | -4.55 | -21.8% |
Shifts in Export Patterns
United States: Robust Recovery
July exports to the US more than doubled, propelling it back to the leading spot and signaling a strong rebound in demand.
United Kingdom: Steady Growth but Overtaken
While UK exports continued their upward trajectory, the pace was insufficient to counter the US surge, resulting in a drop from first place after just one month.
Europe: Resilient Foundation
Markets like Germany and Russia maintained strong positions, underscoring the enduring demand and stability in the European vaping sector.
Southeast Asia: Sustained Momentum
Malaysia held a prominent role with consistent high-value exports, emerging as a reliable growth pillar beyond traditional Euro-American markets.
Middle East and Transit Hubs: Emerging Volatility
Key transit points such as the UAE and South Korea experienced declines, highlighting cyclical adjustments in distribution channels.
Market Share of Top 10 Export Destinations
The chart below illustrates the proportional distribution of China's Vape exports among the top 10 destinations in July 2025:
| Country/Region | Market Share |
|---|---|
| United States | 37% |
| United Kingdom | 25% |
| Germany | 8% |
| Russia | 7% |
| Malaysia | 5% |
| United Arab Emirates | 5% |
| South Korea | 4% |
| Japan | 4% |
| Canada | 3% |
| Indonesia | 2% |
Key Industry Insights
Two critical trends emerge from the July 2025 data in the global vaping industry: The US market's swift recovery indicates that prior slumps were largely temporary fluctuations rather than structural issues. Additionally, a multipolar landscape is taking shape, with Europe and the US remaining core drivers, while Southeast Asia's robust performance and volatility in transit hubs suggest increasing complexity in future Vape export dynamics.
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