AIR Limited (“AIR”), a leading global innovator in the flavored hookah and social inhalation segment, has announced its acquisition of the German premium hookah brand NameLess, according to a recent report from Business Wire. The move marks another step in AIR’s strategy to strengthen its leadership in the global flavored hookah market.
Following the acquisition, NameLess will officially join the AIR brand portfolio alongside the market-leading Al Fakher brand. Al Fakher remains the world’s best-selling hookah label, known for its expansive line of social inhalation products and diverse flavor innovations. Leveraging AIR’s distribution network, which spans more than 90 countries, the company plans to introduce NameLess products—most notably the brand’s signature flavor, Black Nana (a popular blend of grape and mint)—to new global markets in the coming months.
Stuart Brazier, Chief Executive Officer of AIR, stated:
“This acquisition allows us to broaden AIR’s fast-growing product portfolio at a time when global hookah consumption continues to rise. It also strengthens our presence in Germany, one of the focal markets within our international growth strategy. Consumer demand for low-risk, flavor-driven social inhalation products continues to accelerate, and we are delighted to welcome NameLess into the AIR family. In the months ahead, we will begin introducing Black Nana and additional tobacco flavors to new markets worldwide.”
The acquisition follows AIR’s recent launch of its first rechargeable pod-based device in Germany, the Crown Switch—equipped with a glass atomizing core and marketed under the Al Fakher brand—further expanding the company’s footprint in the electronic hookah and modern inhalation device category.
Background: AIR Business Combination
On November 7, 2025, AIR and Cantor Equity Partners III, Inc. (Nasdaq: CAEP) signed a definitive business combination agreement. The merged entity, AIR Global Limited (to be listed under the ticker symbol AIIR), is expected to debut on the Nasdaq in the first half of 2026, subject to regulatory approvals and customary closing conditions.
About AIR
Founded in 1999 and headquartered in Dubai, AIR operates across more than 90 global markets and is widely recognized as a technology and innovation leader in the social inhalation sector. Its portfolio includes the world’s largest hookah brand Al Fakher, North America's leading B2B hookah marketplace Hookah.com, and OOKA, a next-generation charcoal-free hookah device that has redefined the category.